Finally, a marketplace that gets reef keeping
No rejected listings. Fair fees. Real community. The UK marketplace built by reefers, for reefers.
Browse thousands of listings from trusted UK sellers
Looking to sell as a business? Learn about business accounts
The Problem
UK reef trading is broken
eBay takes a huge chunk of your profit and still rejects your livestock listings. Forums gatekeep and delete posts. Painful.
Scattered everywhere
Facebook groups, WhatsApp, forums, eBay... Buyers can't find what they want. Sellers miss people who want what they have.
No way to build trust
Buyers can't verify sellers. Sellers can't prove their track record. Everyone starts at zero, every time.
No local discovery
Can't search by distance. Miss the breeder 10 miles away. End up shipping across the country instead.
Listings vanish without warning
Forums delete posts for formatting. eBay removes livestock randomly. No explanation, no appeal.
No protection for anyone
Buyers risk scams with no recourse. Sellers eat 100% of DOA losses on eBay. The system fails both sides.
Fees eat your margins
eBay takes 12.8%. PayPal takes 3%. By the time you're done, where's the profit on that £30 frag?
The Solution
One place. Designed for reef.
We built the thing we wished existed. Here's what you get.
Everything in one place
No more checking 10 sites. Coral, fish, equipment, frags - all searchable, all in one marketplace.
Reputation that follows you
Build trust over time. Reviews stay with your profile. Good sellers and buyers stand out.
Find local first
Search by distance. Discover the breeder down the road. Or filter for reliable shippers nationwide.
Fair protection for both sides
Optional buyer protection. Graduated chargebacks for sellers - not 100% like eBay. Everyone gets a fair deal.
No surprise rejections
Fill the form, it posts. Clear rules, not moderator mood. Your listings stay up.
See what you're getting
Multiple photos required. WYSIWYG listings. What you see is what arrives.
Talk directly
Message sellers before buying. Negotiate, ask questions, arrange collection. No middleman.
Fees that make sense
Free on sales under £50. Just 3% on higher-value items. Half what the big platforms charge.
Coming Soon
Auctions
Timed auctions for rare pieces
Saved Searches
Get notified when matches appear
Competitions
Buy a ticket for your chance to win a prize
Care Guides
Species care and expert advice
Who It's For
Built for the whole community
Whether you're buying, selling frags, or running a business, Reefsy works for you.
Buyers
Never buy blind again
- Every seller's DOA rate is public
- Every review is from a verified purchase
- Buyer protection: your money back if DOA
- Search by distance to find local sellers
Hobbyist Sellers
2 minutes to your first listing
- Zero fees on sales under £50
- Just 3% above - half what eBay charges
- Reputation that follows you forever
- No rejected listings, no forum drama
Business Vendors
See what 1% commission feels like
- 5% PAYG or £29.99/mo + just 1%
- List your top 20 alongside eBay
- Dedicated reef buyers, no tyre-kickers
- Good sellers pay 0% on DOA claims
The Vision
What we're building for
Why UK reef keepers are switching to Reefsy.
"eBay's 12.8% is killing my margins. On a £100 coral, that's nearly £13 gone before I've even packed it."
Coral retailer
Seller
"I bought a torch coral from a Facebook group. DOA, no recourse. On Reefsy I get buyer protection and actual accountability."
Coral collector
Buyer
"Third listing pulled this month. No explanation, just 'violates policy'. It's a frag. It's always been a frag."
Frag seller
Seller
"Every seller has a visible DOA rate and real reviews from real transactions. I finally know who I'm buying from."
Reef enthusiast
Buyer
"Half my buyers collect in person. Why am I paying marketplace fees when they're picking up from my kitchen?"
Local seller
Seller
"Searched by distance, found a breeder 8 miles away with tank-raised clowns. Would never have found them on eBay."
Fish keeper
Buyer
"I sell maybe two or three frags a month. After eBay fees, I'm lucky to cover my water bill. Here, sales under £50 are free."
Hobbyist
Seller
Paraphrased from community feedback.
Pricing
Simple, fair pricing
Free to list. Low fees when you sell. No hidden costs. No surprises.
Standard card processing fees apply.
Hobbyist
Perfect for occasional sellers
- 20 free active listings
- 0% commission on sales under £50
- 3% commission on sales £50+
- Buyer/seller reviews
- Secure messaging
Business
SubscriptionFor high-volume sellers
- Just 1% commission on all sales
- Unlimited active listings
- Bulk listing tools
- Full analytics access
- Secure messaging
Break-even at £750/mo in sales
Start SellingBusiness
Pay As You GoFor growing businesses
- No monthly commitment
- Same visibility as subscribers
- Full analytics access
- Bulk listing tools
- Switch to subscription anytime
Best for under £600/mo in sales
Start SellingOptional extras
Stand out from the crowd with promotional features.
Promoted Listing
Boost your listing to the top of search results and category pages.
Premium Seller
The ultimate visibility package for serious sellers.
- Homepage carousel placement
- Boosted search ranking
- Premium seller badge
- Priority customer support
- Seller analytics dashboard
- Early access to new features
Buyer Protection
OptionalPeace of mind for buyers. Fair treatment for sellers.
For Buyers
- Full refund if DOA within 2 hours of delivery
- Upload unboxing video as proof
- Quick claim resolution
- No chasing sellers for refunds
For Sellers
- Good sellers (0-5% DOA) pay nothing
- Graduated chargebacks, not 100%
- Transparent dashboard shows your rate
- Fair treatment vs eBay's seller-hostile policy
For Business
Grow your reef business with Reefsy
Lower fees than eBay, dedicated reef buyers, and tools that understand livestock. Create a free account and see for yourself.