Reach UK reef keepers with a dedicated channel.
1% flat commission for every seller right now — join as a Founding Seller to lock in 40% off Reefsy commission, forever.
Why add Reefsy as a sales channel?
Keep more of every sale
5% commission vs eBay's 12.8%. Or pay £29.99/month + just 1% for massive savings. Either way, you keep more.
Reach the right buyers
Our entire audience is reef keepers actively looking to buy. No casual browsers. No tyre-kickers. Just serious buyers.
No random listing rejections
eBay removes livestock listings without warning. Forum classifieds make you jump through hoops with formats and justifications. We built this platform for reef keeping. Your listings stay live.
Fair DOA policies
eBay charges sellers 100% on every DOA claim. Our graduated system means good sellers pay 0%. Build your record, reduce your risk.
Livestock and equipment
Sell coral, fish, inverts, and dry goods (tanks, equipment, food, supplements). Full inventory management for your complete product range.
Local customer discovery
Buyers search by distance. Get discovered by customers in your area looking for local pickup or reduced shipping costs.
Tools that understand reefing
You sell coral, not trainers. Your tools should know the difference.
Bulk import
Import multiple listings at once via CSV upload or quick-add table. Create drafts in bulk, then add photos and publish.
Inventory management
Track stock levels for livestock, equipment, and supplies. Auto-updates when sold.
Sales analytics
LiveTrack listing views, favourites, earnings, and conversion rates from your dashboard.
Verified badge
Stand out with a verified business badge on your profile.
API access
Q3 2026Connect to your existing systems. Launching Q3 2026.
Platform integrations
Q2 2026Shopify and WooCommerce integrations. Launching Q2 2026.
How DOA protection works
eBay charges sellers 100% on every DOA claim, regardless of track record. We reward good packaging - most sellers never pay a penny.
Your first 10 shipments: the trust-building period
New sellers start with 100% clawback on DOA claims and a 14-day payment hold — similar to eBay. After 10 successful shipments, your record unlocks graduated rates and faster payouts. Most sellers clear this in 2-3 weeks. Tip: start with collection-only orders to build your record with zero DOA risk.
How it works
Buyers can opt into DOA protection at checkout for 5% of the item price (minimum £1.50). If livestock arrives dead and the claim is approved, the buyer gets a full refund from the item price. Note that Reefsy commission is not refunded to the seller when a claim is approved. Your DOA rate is tracked over time, and sellers with higher claim rates face graduated clawback on their payouts. New sellers pay 100% clawback during a trust-building period (first 10 shipments) and have a 14-day payment hold while they build a track record. After that, rates are graduated and payouts release faster. Pack well, ship smart, and you will never face any clawback.
Your rate depends on your record
0-5% DOA rate
0% clawback
Good sellers pay nothing
5-10% DOA rate
50% clawback
Room to improve
10-20% DOA rate
100% clawback
Need to address issues
Compare: eBay charges sellers 100% on every DOA claim, regardless of track record.
Choose your plan
Pay as you go for flexibility, or subscribe for maximum savings.
Pay As You Go
Perfect for testing or variable volume
- No monthly commitment
- Unlimited active listings
- Basic analytics
- Bulk listing tools
- Verified business badge
- Fair DOA policy — good sellers pay 0%
- Switch to subscription anytime
Best for under £750/month in sales
Business Subscription
Maximum savings for established sellers
- Just 1% commission on all sales
- Unlimited active listings
- Bulk listing tools
- Full sales analytics dashboard
- Verified business badge
- Fair DOA policy — good sellers pay 0%
- Priority customer support
- Early access to new features
Break-even at £750/month
Stripe card processing fees (1.5% + 20p) apply to all sales.
When you get paid
Clear, predictable payouts with a short buyer-protection window. No surprises, no games.
Buyer pays at checkout
InstantFunds are captured by Stripe the moment the buyer completes checkout.
You ship the order
When you're readyUpload tracking (or mark as shipped for collection) to start the payout clock.
Short protection hold
48 hours – 14 daysA brief hold protects both sides while the order is in transit. The exact window depends on your seller tier (see below).
How the hold period is calculated
The hold runs from when you ship. Whichever of these applies to your order takes priority:
- Standard48 hours
The default for most orders.
- Live stock (DOA-eligible)Until end of delivery day
Orders containing corals, fish or inverts — gives buyers the DOA claim window.
- New seller14 days
Applies for your first 10 completed orders while you build a track record.
- High-value order7 days
Orders of £500 or more.
- Elevated dispute rate7 days
Applies if your DOA rate climbs above 5%.
Stripe adds their own 1–2 business day bank processing after the hold clears. All timings match the values enforced in our system.
Payout released automatically
AutomaticReefsy transfers your earnings to your connected Stripe account as soon as the hold clears. No button to press.
Deposited in your bank
1–2 business daysStripe moves the funds into your UK bank account on their standard schedule.
What eBay & PayPal are actually costing you
Compare fees across platforms and calculate your annual savings.
Fee comparison
Reefsy PAYG
No monthly fee
5%
Reefsy Subscription
+ £29.99/month
1%
eBay
final value fee
12.8%
PayPal Direct
2.9% + 30p per sale
~3.5%
Your savings
eBay (12.8%)
£256.00/mo
PayPal (2.9% + 30p)
£70.00/mo
Reefsy PAYG (5%)
£138.00/mo
Reefsy Sub (1%)
Best£87.99/mo
£29.99 + £20.00 (1%)
You save vs eBay
£2,016
/year
At £750/month in sales, the £29.99 + 1% subscription pays for itself vs 5% PAYG.
Start a business account
Start with your best sellers alongside eBay. No need to move everything over — test the channel with your top listings and track the difference.
Start a business account