Sell on Reefsy
Get your own shop page at reefsy.co.uk/@yourshop — share it on Facebook, WhatsApp, wherever you already sell. Secure payments, buyer protection, and a reputation that follows you.
List your first itemYour own shop page
Every seller gets a shareable URL — reefsy.co.uk/@yourshop. Share it in Facebook groups, WhatsApp chats, or your Instagram bio. Buyers see your listings, reviews, and DOA rate in one place. No more scattered posts across five platforms.
- Shareable link: reefsy.co.uk/@yourshop
- All your listings in one place
- Public reviews and seller rating
- Works on any device
Facebook is free. But free costs you sales.
Without seller ratings, buyer protection, or secure payments, serious buyers shop elsewhere. Reefsy gives you the tools to sell more, build trust faster, and never chase payments.
Why sell on
Build real seller reputation
Reviews from verified transactions that follow you forever. Facebook groups have no seller ratings - buyers are flying blind every time.
Buyer protection you cannot offer
Buyers can add DOA coverage that Facebook cannot provide. If it dies in transit, we handle it. This drives more sales because buyers feel safe.
No ghosting or time wasters
Money is committed at checkout. No more 'is this still available?' messages that go nowhere. No arranging meetups where buyers never show.
Get discovered by species and location
Buyers search by coral type and distance. Your reach is not limited to Facebook group members - anyone searching finds you.
No more chasing payments
No bank transfers to strangers. No PayPal Friends & Family where you have zero protection. No awkward cash handovers. Money is committed at checkout through Stripe - you get paid, buyers are protected, everyone knows where they stand.
Dispute resolution when things go wrong
Facebook groups have no accountability system. Reefsy has verified transactions, messaging history, and impartial dispute handling.
Bulk import and analytics
Import listings via CSV or quick-add table. Track views, favourites, and conversion rates from your dashboard. Available with a subscription.
Inventory management
Track stock levels for livestock, equipment, and supplies. Auto-updates when items sell. Manage your complete product range from one dashboard.
Your address stays private
Buyers only see your town or region, never your full address. If you offer collection, you choose the meeting point — a car park, a local shop, wherever works for you.
Simple, fair pricing
Free to start. Low fees when you sell. No hidden costs.
Free
No monthly fees
- 20 active listings
- Your own shop page
- Full access to messaging
- Build your seller reputation
- Same visibility as all sellers
- Fair DOA policy — good sellers pay 0%
Subscribe
Save on every sale
- Just 1% commission on all sales
- Unlimited active listings
- Bulk listing tools (CSV & quick-add)
- Full sales analytics dashboard
- Verified seller badge
- Fair DOA policy — good sellers pay 0%
- Priority customer support
- Early access to new features
Break-even at £750/month in sales
Plus Stripe payment processing
All sales include Stripe card processing fees: 1.5% + 20p per transaction for UK cards, 2.5% + 20p for international cards. This is Stripe's fee — not ours — for handling secure card payments. On a £10 frag that's about 35p; on a £50 coral, about 95p.
Stripe card processing fees (1.5% + 20p for UK cards) apply to all sales.
See how much you could save
Compare your monthly fees across platforms
eBay (12.8%)
£64
/month in fees
Reefsy Free (5%)
£25
/month in fees
Reefsy Sub (1%)
£34.99
/month in fees
Save up to £468/year vs eBay with Reefsy
Start with collection only
Not ready to ship yet? Start with collection-only listings to build your reputation with zero DOA risk. Many successful sellers start this way and add shipping once they are comfortable.
When you get paid
Clear, predictable payouts with a short buyer-protection window. No surprises, no games.
Buyer pays at checkout
InstantFunds are captured by Stripe the moment the buyer completes checkout.
You ship the order
When you're readyUpload tracking (or mark as shipped for collection) to start the payout clock.
Short protection hold
48 hours – 14 daysA brief hold protects both sides while the order is in transit. The exact window depends on your seller tier (see below).
How the hold period is calculated
The hold runs from when you ship. Whichever of these applies to your order takes priority:
- Standard48 hours
The default for most orders.
- Live stock (DOA-eligible)Until end of delivery day
Orders containing corals, fish or inverts — gives buyers the DOA claim window.
- New seller14 days
Applies for your first 10 completed orders while you build a track record.
- High-value order7 days
Orders of £500 or more.
- Elevated dispute rate7 days
Applies if your DOA rate climbs above 5%.
Stripe adds their own 1–2 business day bank processing after the hold clears. All timings match the values enforced in our system.
Payout released automatically
AutomaticReefsy transfers your earnings to your connected Stripe account as soon as the hold clears. No button to press.
Deposited in your bank
1–2 business daysStripe moves the funds into your UK bank account on their standard schedule.
Ship with confidence
Buyers can add DOA protection at checkout. Good sellers with low DOA rates never face any clawback.
You are responsible for packaging and shipping. Reefsy is a marketplace and does not handle fulfillment.
How DOA protection works
Buyers can opt into DOA protection at checkout for 5% of the item price (minimum £1.50). If livestock arrives dead and the claim is approved, the buyer gets a full refund from the item price. Note that Reefsy commission is not refunded to the seller when a claim is approved. Your DOA rate is tracked over time, and sellers with higher claim rates face graduated clawback on their payouts. New sellers pay 100% clawback during a trust-building period (first 10 shipments) and have a 14-day payment hold while they build a track record. After that, rates are graduated and payouts release faster. Pack well, ship smart, and you will never face any clawback.
Your clawback rate depends on your DOA record
0-5% DOA rate
0% clawback
Good sellers pay nothing
5-10% DOA rate
50% clawback
Room to improve
10-20% DOA rate
100% clawback
Need to address issues
Compare: eBay charges sellers 100% on every DOA claim, regardless of track record.
Good packaging = zero DOA = zero clawback
See our shipping and DOA policy for packaging best practicesFree vs Subscribe
Start free. Upgrade when it makes sense.
Free account
Perfect for getting started
- Sell as an individual or business
- No monthly fees — 5% when you sell
- 20 active listings
- Same protection and features
Under £1,000/year? You're likely covered by the Trading Allowance. See HMRC guidance for details.
Subscription
For serious sellers
- Unlimited listings
- Bulk import (CSV & quick-add)
- Full analytics dashboard
- Verified seller badge
- Just 1% commission
Selling regularly? The subscription pays for itself at £750/month in sales.
Common questions
Why not just sell on Facebook or WhatsApp for free?
Facebook groups work until they don't - and livestock sales keep getting banned anyway. WhatsApp groups are too small. Forum classifieds have no tooling. And on all of them, buyers are sending money to a stranger's PayPal and hoping for the best. No seller ratings, no buyer protection, no recourse when things go wrong. Reefsy gives you your own shop page, secure payments, buyer protection that drives more sales, and actual dispute resolution. That's not a cost - it's the difference between selling to strangers and building a reputation.
How do I get my first few sales with no reviews?
Start with collection-only listings in your local area - zero shipping risk, builds local trust fast. Price your first few listings competitively. Take high-quality photos. Respond to messages within an hour if possible (buyers see your response time). Your first positive review comes faster than you think, and each one makes the next sale easier.
Is it really free to start?
Yes. No monthly fees on the free plan. You pay 5% commission when you sell, plus Stripe's payment processing fee (1.5% + 20p for UK cards). No listing fees, no hidden charges. Upgrade to the subscription (£29.99/mo + 1%) when the maths makes sense.
Why do I need to set up Stripe Connect?
Stripe handles all payments securely - we never see your bank details. It takes 2 minutes: verify your identity, add bank details, done. You get instant payouts when you sell, buyers get professional checkout, and nobody exchanges bank details with strangers. Stripe is used by millions of businesses. Your data is safer with Stripe than doing bank transfers over Facebook Messenger.
What are the Stripe payment processing fees?
Stripe charges 1.5% + 20p for UK cards, 2.5% + 20p for international cards. This is Stripe's fee for processing secure card payments — Reefsy doesn't take a cut of this. On a £30 frag sale, that's about 65p. On a £100 coral, about £1.70. These fees are standard across all UK online marketplaces — the same applies to other sites, we're just transparent about it.
When should I subscribe?
The subscription (£29.99/mo + 1%) pays for itself at £750/month in sales vs the free 5% plan. You also get unlimited listings, bulk import tools, full analytics, and a verified badge. You can switch anytime.
Ready to start selling?
Create your account and list your first item today. No waiting, no approval — you can start selling immediately. Verified seller badge comes once you have a track record.
Already have an account? Sign in